The Brief:
Create a series of ‘unlockable’ illustrations for a milestones email project. When customers use Ding a set number of times, they are sent congratulatory emails. featuring these illustrations as ‘reward stamps.’
The Concept:
I created the concept of ‘Dingosaurs’ for the milestone stamps. The name is, firstly, a portmanteau of ‘Ding’ and ‘dinosaur’. The concept – and the pun – is universal: ‘dinosaur’ translates as ‘dinosaurio’ in Spanish, ‘dinosauri’ in Albanian, and so on, so the pun works across many languages.
The company, Ding, is a service for sending phone credit (‘top-ups’) all around the world. The Dingosaurs tie in with the idea that “dinosaurs once roamed the earth, just like your Ding top-ups do today!”
The friendly, cartoony illustrations are a nod to Pokemon cards, which give the stamps an air of collectability.
From rough sketch to finished vector illustration
The Execution:
Initially, I made some rough sketches of dinosaurs with pencil and paper. I then brought them into Illustrator and fleshed them out into the finished stamps.
They adhere closely to the Ding brand colours and illustration guidelines (e.g. 2-D, no shading, etc).
I imported the final illustrations into Figma, where I built the milestone emails and ‘stamps’ grid.