Managed year-round email marketing campaigns for the Maserati online store. This involved managing & contacting their email lists of over 100,000 subscribers in multiple languages.
The ‘Second Anniversary’ project involved:
- Working closely with the Maserati marketing department to design a 3-part promotional campaign celebrating the second anniversary of the online store.
- Coded and sent via MailChimp.
- Sent emails to over 100,000 registered Maserati subscribers in multiple languages.
- A/B testing of featured items.
- Reported to the Maserati marketing team with post-campaign stats (CTR, conversion rate, etc).