Automobili Lamboghini email marketing
Managed year-round email marketing campaigns for the Automobili Lamborghini online store. I was responsible for email lists with over 90,000 subscribers in multiple languages.
This project involved:
- Creating and designing 3-part promotional campaign in Photoshop
- Coded and sent via MailChimp.
- Sent emails to over 90,000 registered Lamborghini subscribers in multiple languages.
- A/B testing of featured items.
- Reported to the Lamborghini marketing team with post-campaign stats (CTR, conversion rate, etc).